A conceptual E-commerce app for selling amazing and tasty donuts.
Offers a simple and unique user experience by using fun gestures
UX / UI App Design
2020
Holon Institute of Technology
About_
Made At_
Creative Field_
Year_
About
The Challenge
We were asked to create and design an E-commerce application with emphasis on user experience and visual language.
I chose to combine 2 of my biggest passions: design and sweets! and from that the idea of "Gonuts" was born.
My 2 main challenges while working on this project were:
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Design an app with a simple user experience that allows the user to intuitively and enjoyably using 'known to all' gestures
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Showcase the wide variety of donuts that the shop offers- put the donuts in the center as the main and most important exhibit
The Idea
& The Solutions
In order to create the process that the user supposed to go through, while using the app, I searched for information about prominent and main gestures in nowadays:
Gestures- first row:
Tap, Double Taps, Swipe,
and Zoom in
Gestures- second row:
Rotate, Zoom Out, Scroll and Tap and Hold
Gesture Library Gif by Hanna Jung
An overview of these gestures got me to decided that the "Gonuts" app, first of all, emphasizes user experience- slide, tap and swipe will be the main gestures which make it easy, fun and also very similar to the way we all use apps these days.
Second, I put a lot of effort into the visual presentation of the products: big, bold and appetizing!The images of the products must be clear and those that reflect and emphasize visibility in order to attract the buyer and strengthen his desire to make a purchase.
Target
Audience
Before i started designing the app, at the planning phase, i thought that the app will be targeted for a wide range of ages, since donuts in particular and sweet in general desirable at any age, at least as i believe.
But during the app design process and after i chose the name of the store, the logo and the branding i found out that it will be appeal to the younger audience who will understand in seconds how to use the app.
I define my ideal user as someone who is always looking for the "next thing" and as an early adopter, experienced on social media, tends to try and experiment , loves food - "foodie".
Product UX
User Flow
Style guide
Typeface
Heebo
Heebo is a Hebrew and Latin typeface family, which extends Christian Roberton's Roboto Latin to Hebrew.
Typography
Logo Craziness
The logo contains all the essence of the app- all the flavors, the colorfulness and the craziness of the wonderful donuts
Logotype
Palette
Key Colors
App Colorfulness
UI Screens
Onboarding
Allows you to learn about all the gestures that make life much easier while using the application
Let us show you
Home Page
Let us surprise you
Give you a taste of all the amazing donuts variety the store is offering.
Just remember you have to drag the donut right or left to enter to one of the categories .
Category Page
Let us sprinkle you
Let you take a big bite of a specific flavor from a variety of donuts: fruits, cohoclate and much more!
Just remember swipe the dount up or down to watch all that beauty
Product Page
Let us enchant you
Let you take a closer look at all the details that make the donuts magical.
Just remember tap the donut once and get to know it better
Let us feed you
Shopping Cart Page
Let you summarize the total of all your amazing purchases into one sweet delivery cart
Just remember one small swipe on the shopping cart at the bottom of the screen shows you all your goodies
Gonuts App
The Full
Experience
